Impact of Delaware's Sports Lottery
The impact of football betting on Delaware gaming was positive, though practically negligible and negative for gaming revenue in its first full season. However, the data also show that the football lottery also increased monthly revenue-per slot machine. By examining revenue from both Delaware Park and its closest gaming competitor (Harrah's Chester - a mere 20 minutes away), one can see a definite pattern that translated into an overall decline in gaming revenue consequent to adding the sports lottery, beginning in September 2009.
Delaware Park's gaming revenue declined significantly between 2008 and 2009 for the months of September, October, November to December. For example, in October 2009, Del. Park's VLTs netted $17.3 million, a decline of 6% from October 2008, when the racino's slots netted $18.4%. By comparison, Harrah's Chester actually increased its gross terminal revenue between from October 2008 to October 2009 by 3.8%, pulling in $25.6 million in October 2009, an increase from $24.7 million in October 2008. Overall, Harrah's Chester increased its gaming revenue from Fall 2008 to Fall 2009, where Delaware Park declined.
Net Gaming Revenues, Delaware Park & Harrah's Chester-Fall2009:
| Property | September 2009 | October 2009 | November 2009 | December 2009 | Average Change from 2008 |
| Delaware Park | $17.4 million | $17.3 million | $20.6 million | $13.7 million | -6 |
| Harrah's Chester | $23.7 million | $25.6 million | $24.3 million | $24.1 million | 1.1% |
However, while Delaware Park's sports betting scheme may not have increased overall gaming revenue, it apparently contributed to higher win-per-unit amounts. Perhaps to make room for the sports lottery facilities and enlarged sports bar, Delaware Park actually lowered its total number of VLTs to 2,963 in Oct. 2009: down from 3,179 terminals in Oct. 2008. Consequently, its win-per-terminal for Oct. 2009 was $5,822, a .8% increase over OCt. 2008.
Other Fall months saw even bigger gains in win-per-unit, December 2009 win-per-unit was $5,484 up a full 13% over Dec. 2008's win-per-unit amount of $4,856. Meanwhile, Harrah's Chester win-per-unit declined in each of the four fall months between 2008 and 2009. For example, while each of Delaware Park's terminals was spinning with decidedly more cash in Dec. 2009 (13% up), Harrah's Chester's slot machines were somewhat quieter: dropping 6.8% in win-per-unit. Yet, the increased revenue per unit didn't nearly make up for the overall loss in gaming revenue experienced by Delaware Park in the Fall months.
Monthly win-per-unit, Delaware Park and Harrah's Chester:
| Property | September 2009 | October 2009 | November 2009 | December 2009 | Average Change from 2008 |
| Delaware Park | $5,859 | $5,822 | $7,056 | $5,484 | 5.8% |
| Harrah's Chester | $7,924 | $8,544 | $8,084 | $8,037 | -5.5% |
But what about the sports lottery? It did bring in additional revenue for the racino, but not nearly enough to offset the decline on the VLT side. Never once did Delaware Park even break $1 million in net proceeds from the lottery, and that was before the state took out its 60% share. The single best month of the four-month span was December, when the total net proceeds of the sports lottery was $627,016. In other words, the sports lottery revenue amounts were barely high enough to notice in the balance sheet. The sports lottery revenues certainly didn't come close to make up for the decline in overall gaming revenue experienced by Delaware Park from Fall 2008 to Fall 2009.
Did it even cover the increased capital and labor costs associated with starting and running the operation? That's a good question that I can't answer at this point, though if my speculation is accurate that terminals were removed to clear the way for the new facilities, than the data suggest the investment didn't pay off -- by a significant margin.
What does this all mean? Here are a few key points:
- despite the ballyhoo, Delaware's sports lottery didn't end up contributing much revenue to Delaware gaming or the state
- the three-game parlay bets-only system probably kept down the volume of new gamblers coming into the casino; the appeals court decision on this was a huge revenue blow to Delaware Park - and to Delaware-though it is currently under appeal (I don't expect a reversal)
- Delaware Park's overall revenue decline compared to Harrah's Chester despite the addition of sports betting suggests that the northern Delaware gaming market is ill-suited for additional facilities at this point, especially with a new Penn National Hollywood casino opening up in 2010 in Perryville, Maryland (@45 minutes from Wilmington)
- Delaware's current sports lottery may have added a few jobs and provided some extra buzz for DE gaming, but without changes in the system, not nearly enough to really change regional market dynamics
